the dilemma

For a while now I've been wanting to take my etsy shop in a different direction instead of 100's of things in the shop..have about 30 that I make all the time and that I make well... with gorgeous packaging..kind've like a collection. So to make the shop cohesive do I take down all my listings and start from scratch because I have a lot of best sellers I think I would miss but they don't fit with the way I want the shop to feel. I want it to be clean have the same item that I just make in different colors. I want to be unique from all the other accessory shops..make something nobody else has. That dosn't look like anyone elses style.. somthing that is just totally me and my imagination. Which means I'd prob just need head shots and all the editorial images to go away I'm not sure how I feel about that.. The other option would be to do the story telling photos but then have the basic of the product be the one that shows first in the shop to make it feel cohesive...Your thoughts? I think to be the featured seller on etsy you have to step up your game and that is my goal this year. Focus on quality..uniqueness and just being true to what I love..only make things I would wear.